I know you have your choice of hastily made, beginning-of-COVID mask tutorials. But mine has ragtime music and Toad the Wet Sprocket t-shirt. Help out friends neighbors and get a reminder that 90’s SoCal rock was a thing. Also, I designed that rose print fabric to use in my dirndl for a trip to Munich for Oktoberfest in 2016. Do you want to see the dirndl I made? I knew it. Scroll down, please.
Who knew the extra fabric for my 500th-Anniversary-of-the-Reinheitsgebot Oktoberfest dirndl would come in so handy for a pandemic? Oh. That’s right. NOBODY.
But I’m glad I listened to my grandmother when she told me to hang on to my scrap fabric.
Let’s Play This Game
TV and Social
DDB Chicago, 2014
After 20+ years, Monopoly at McDonald’s is one the largest and most recognizable promotions around. To bring together four superstar athletes and a plethora of prizes, we focused on the iconic Monopoly pieces.
FUN FACTS
When the stop motion video was released, it quickly gained more views than any other piece of McDonald’s social media to date.
I got back to my prop-making roots, making the background, the money bag, and the Target gift card for the stop motion.
This was our very first brief as interns. Imagine being an intern and deciding that LeBron James should wear the Monopoly hat. Then it HAPPENS. It was amazing.
In-store and collateral
Unstoppable
Integrated Campaign Pitch
Laughlin Constable, 2015
A newly integrated and expanded healthcare system doesn’t need a standard healthcare campaign. It needs a rallying cry. It needs a big-brand statement that speaks to patients and healthcare practitioners alike. For doctors, researchers and patients, the best thing to be is strong, uninterrupted, tireless. The best thing to be is Unstoppable.
Your Inner Legend
3 print ads
Student work, 2014
For car lovers, it’s not just a car, it’s a reflection of how they see themselves.
