Welcome to the Club
TV and Pre-roll
Laughlin Constable, 2016
Wisconsin is a land of beer, football, and amusing accents. For the introduction of Travel Wisconsin’s newest supper club located at Lambeau Field, we wanted to highlight all three, and inspire fans to start their own supper club traditions.
Promotional emails, Instagram posts, Snapchat filter
Laughlin Constable, 2015-2016
We used in-house photography and lots (and lots) of gifs to make every offer feel like a present.
Turning wheel! Opening flaps! Holographic tuck-ins! Pop-up toner box! This multifunctional educational print piece is an art director’s dream.
Insurance No Longer Sucks
Digital Campaign Pitch
Laughlin Constable, 2016
Acuity has something unusual among insurance companies; a loyal and enthusiastic customer base. For their first ever customer-facing campaign, we wanted to highlight Acuity’s unique non-suckery and let customers know they can do better. Much, much better.
Posthumulus
Poster, label and glass
Laughlin Constable, 2016
Exit Strategy Brewing is located in Forest Park, IL home to a large cemetery population and more corpses than people. When it came time to design a poster for their IPA ‘Posthumulus’ (a combination of posthumous and the Latin name for hops) who better to take up the task than an IPA loving, home-brewing art director with a passion for free samples.
Illustrations and animations for the digital sustainability campaign
I created layered paper illustrations and animations for our Sustainability Promo, where our B2B customers saved on Energy Star printers
After more than 20 years, PurchasEdge, HP’s B2B points program needed a change. We undertook a rebrand to revitalize the program, attract new prospects, increase engagement, and build customer loyalty. We created a list of program names using HP brand equity and insights gathered from research. We culled those down to a handful and designed a logo for each one. Testing revealed a clear favorite, HP BusinessRewards, and I created logos that will work in any format.
Invitation page design for bonus rewards enrollment period
Email design for bonus rewards enrollment period
Primo Thin + Screamin’ Sicilian
Print ads
Laughlin Constable, 2015
I worked with two Palermo’s brands with very different personalities; Primo Thin and Screamin’ Sicilian. Primo Thin is lighter, ingredients-focused brand with clean design and beautiful food photography. Screamin’ Sicilian is a loud, toppings-loaded brand with a look and an attitude to match.
Using the Xfinity ’X’, the Xfinity Mobile logo and Xfinity brand colors, I created holiday wrapping paper patterns including snowflakes, argyle, and tin soldiers.
We then used the wrapping paper patterns to create store displays and retail gift bags to get shoppers into the holiday spirit.
Arm Yourself for What’s Coming
Landing page, infographic, photoshoot
Laughlin Constable, 2016
Manpower Group wants its associates to arm themselves for a changing job market with tools, experience, and a free college degree from West.edu. I created this landing page and infographic to explain the process as part of LC’s Arm Yourself campaign.
